"Be Tire Smart – Play Your PART"
We are a national public education campaign designed to encourage Canadian motorists to adopt good tire maintenance practices.
Check out our New Tire Education Videos! Complete with Spandex and Funk Music
Encourage fuel efficiency, protect the environment, and improve road safety in your region by organizing a tire inspection clinic. Download brochures, promotional posters, as well as a leadership kit.
Properly inflated tires increase safety and reduce fuel consumption and exhaust emissions - emissions that pollute the environment, affect human health and contribute to global climate change.
Proper tire care is simple and easy. Measure tire pressure monthly, including the spare, with a good-quality pressure gauge. You can't tell if your tires are properly inflated just by inspecting them visually.

