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Automotive Service
Most drivers regard tire purchasing
as an unwelcome necessity.
Showing people how to get the
most out of their tires can
make the difference between
a one-time buyer and a loyal
customer.
Through regular columns and advertisements in Tire News Magazine and its sister publication Pneu Mag, the partners in the "Be Tire Smart - Play Your PART" campaign have been reminding tire dealers and tire technicians of the important role they play in teaching the motoring public about the importance and benefits of proper tire maintenance. View some of the publications and print advertisements:
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