According to our 2019 Canadian Consumer Winter Tire Study, 17 per cent of drivers who do not use winter tires cited cost as the main reason they don’t use them. We decided to challenge this perception and created Winter Tire Cost Calculator that will demonstrate that the cost of winter tires […]
Eighty per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from loss of control or a collision, according to a new Leger survey commissioned by the Tire and Rubber Association of Canada (TRAC) www.tracanada.ca. TRAC’s 2019 Canadian Consumer Winter Tire Study also […]
Only 35 per cent of Canadian drivers used winter tires in 1998. That figure has more than doubled, and growing to 75 per cent in 2019. Excluding Quebec, where the winter tires are mandatory, 70 per cent of the Canadian drivers will use winter tires in the 2019/2020 winter season. The […]
British Columbians travelling most of the province’s highways will need to have winter tires equipped, starting Tuesday. Motorists driving on those highways without the correct tires risk a possible fine of $109 and could be turned back from their destination. Approved winter tires in B.C. either have the M+S (mud […]
Drivers across Ontario have had to contend with severe winter weather over the past week and while the storm has passed, a Kitchener driving instructor says it’s never too late to brush up on your winter driving skills. Mick Sayer is the president of Advanced Road Craft, which offers courses […]
Anyone living in a winter climate who has entertained more than a passing fantasy of winning a rally stage is familiar with the reflected glory of studded tires. With gleaming metal claws gripping ice and snow, studded rubber is presented as the ultimate when it comes to control and performance […]
January 2, 2019 (TORONTO) – It is back to work for many people today and while many of us have made resolutions for the New Year, Insurance Bureau of Canada (IBC) encourages everyone to put safety first. An easy resolution to make, and keep, is to focus our attention on […]
TRAC’s 2018 Canadian Consumer Winter Tire Study shows that 80 per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from being involved in a potentially hazardous driving situation such as loss of control or a collision. The Study also found that 76 per cent of Canadian […]
If you made a list of words that pop into your head when you think of Canada, winter might just come ahead of politeness, beavers and hockey. But in some of the places with the lousiest winters, there are still Canadians who don’t drive with winter tires. In a recent survey by […]
It’s never too early to talk about winter tires in Canada. While most of September is still technically summer, some parts of Canada have already experienced snow — and more is on the way in the coming months. One particular category of winter tires gaining popularity, with more manufaturers offering […]
