A Checklist of What You Can Do... as an Automotive Service

Most drivers regard tire purchasing as an unwelcome necessity. Showing people how to get the most out of their tires can make the difference between a one-time buyer and a loyal customer.

Through regular columns and advertisements in Tire News Magazine and its sister publication Pneu Mag, the partners in the "Be Tire Smart - Play Your PART" campaign have been reminding tire dealers and tire technicians of the important role they play in teaching the motoring public about the importance and benefits of proper tire maintenance. View some of the publications and print advertisements:

• print ad - A gaze just isnt a gauge (PDF: 1.4 Mb)
• print ad - Help your customers avoid early re-tirement (PDF: 1.5 Mb)
• Environment Canada Research Reveals Surprising Results (PDF: 241 Kb)
• A Good Time to Remind Customers About Tire Maintenance (PDF: 270 Kb)
• Be Tire Smart – Play Your PART – Tire News Article (PDF: 123 Kb)
• Be Tire Smart Week - news supplement (PDF: 1.17 Mb)