According to our 2019 Canadian Consumer Winter Tire Study, 17 per cent of drivers who do not use winter tires cited cost as the main reason they don’t use them. We decided to challenge this perception and created Winter Tire Cost Calculator that will demonstrate that the cost of winter tires […]
We are launching a new video series that will continue to educate Canadian drivers about all things tire. We are creating these short videos to guide drivers through the entire tire ownership and user journey, and underscoring the importance of tire maintenance and how it relates to safe driving. Our […]
Eighty per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from loss of control or a collision, according to a new Leger survey commissioned by the Tire and Rubber Association of Canada (TRAC) www.tracanada.ca. TRAC’s 2019 Canadian Consumer Winter Tire Study also […]
Cambridge, May 13, 2019 – Surging gas prices have made fuel efficiency a higher priority for Canadian drivers, according to a new national survey conducted by Leger in mid-April for the Tire and Rubber Association of Canada (TRAC). Nine-in-ten drivers surveyed (92 per cent) say fuel economy is now a […]
According to a new driver-study from the Tire and Rubber Association of Canada, Canadian drivers have glaring gaps in their knowledge about how to maintain proper tire inflation. With today’s rising gas prices these knowledge gaps can be costly. The average motorist can improve their gas mileage by 0.6 per cent […]
Hitting the Roads this Winter? > Download Winter Driving Tips (PDF) Braving winter roads is a Canadian tradition, so to help warm your winter driving mood, we’ve put these safety-enhancing, money-saving tips and resources together just for you! TIP #1 – Get a Grip The thermometer only needs to hit […]
Be Tire Smart Canada stood track-side with Raptors in-game and digital host, Kat Stefankiewicz, as she got the low-down on essential gear for the winter driving season. Avoid Winter Driving Headaches with the Right Tech From your choice of tires to what you put under the hood and in the […]
We got behind the wheel with Raptors in-game and digital host, Kat Stefankiewicz, to get up to speed on winter driving habits and techniques that can keep you safer this winter. Kevin’s Winter Driving Game Plan On top of protecting yourself and your loved ones, avoiding collisions keeps your hard-earned […]
Be Tire Smart Canada teamed up with Raptors in-game and digital host, Kat Stefankiewicz, to uncover important lessons about winter driving. Catch highlights from our day at the Canadian Tire Motorsport Park as we get expert coaching on winter driving must-do’s and must-have gear. What Makes Winter Tires a Smart […]
Want the best performance and fuel efficiency out of your tires while softening the blow to your wallet and the environment? A simple switch to low rolling resistance tires can help. The Tire and Rubber Association of Canada and Natural Resources Canada have made a Fuel Saving Tires Buying Guide to help you […]
