Automotive

Automotive, Driving Tips, Industry Statistics, Tire Care & Shopping

65 per cent of drivers outside Quebec use Winter Tires: Survey

65 per cent of drivers outside Quebec use Winter Tires: Survey

Nearly two-thirds of Canadian motorists significantly reduced their driving due to COVID-19 fears Eighty-one per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from loss of control or a collision, according to our latest Leger survey. Our 2020 Canadian Consumer Winter Tire Study […]

November 9, 2020 ×

Automotive, Industry Statistics, Tire Care & Shopping

Les conducteurs québécois établissent la norme en matière de conduite hivernale au Canada / Quebec drivers set the standard for winter driving in Canada

Les conducteurs québécois établissent la norme en matière de conduite hivernale au Canada / Quebec drivers set the standard for winter driving in Canada

Please note that the English version of the document follows French. Montréal, le 9 novembre 2020 – Au Québec, quelque 80 % des conducteurs automobiles considèrent que leurs pneus d’hiver les ont protégés contre les risques d’une perte de contrôle ou d’une collision potentiellement grave, selon un nouveau sondage mené […]

November 9, 2020 ×

Automotive, Tire Care, Tire Care & Shopping, Tire Shopping

Our New Video Series Will Teach You About All Things Tire

Our New Video Series Will Teach You About All Things Tire

We are launching a new video series that will continue to educate Canadian drivers about all things tire. We are creating these short videos to guide drivers through the entire tire ownership and user journey, and underscoring the importance of tire maintenance and how it relates to safe driving. Our […]

June 5, 2020 ×

Automotive, Industry Statistics, Tire Shopping

Winter tires help prevent hazardous road situation: 80 per cent of winter tire owners say

Winter tires help prevent hazardous road situation: 80 per cent of winter tire owners say

Eighty per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from loss of control or a collision, according to a new Leger survey commissioned by the Tire and Rubber Association of Canada (TRAC) www.tracanada.ca. TRAC’s 2019 Canadian Consumer Winter Tire Study also […]

November 12, 2019 ×

Automotive, Driving Tips, Environment, Environment & Sustainability, Tire Care, Tire Care & Shopping, Tire Shopping

Save at the pump, measure tire inflation monthly

Save at the pump, measure tire inflation monthly

Cambridge, May 13, 2019 – Surging gas prices have made fuel efficiency a higher priority for Canadian drivers, according to a new national survey conducted by Leger in mid-April for the Tire and Rubber Association of Canada (TRAC). Nine-in-ten drivers surveyed (92 per cent) say fuel economy is now a […]

May 13, 2019 ×

Automotive, Driving Tips

Canadian Drivers Believe Winter Tires Saved Them

Canadian Drivers Believe Winter Tires Saved Them

Eighty per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from being involved in a potentially hazardous driving situation such as loss of control or a collision, according to a new consumer survey commissioned by the Tire and Rubber Association of Canada (TRAC). “Canadian […]

November 13, 2018 ×

Automotive, Driving Tips, Environment, Tire Shopping

Be Tire Smart Week 2018: Tire Inflation Survey a Wake-up Call to Drivers

Be Tire Smart Week 2018: Tire Inflation Survey a Wake-up Call to Drivers

According to a new driver-study from the Tire and Rubber Association of Canada, Canadian drivers have glaring gaps in their knowledge about how to maintain proper tire inflation. With today’s rising gas prices these knowledge gaps can be costly. The average motorist can improve their gas mileage by 0.6 per cent […]

May 10, 2018 ×