Articles by: BTS Canada

Automotive, Industry Statistics, News

Vehicles equipped with winter tires in fewer crashes: Manitoba Public Insurance study confirm

Vehicles equipped with winter tires are in fewer crashes than vehicles without winter tires, according to a Manitoba Public Insurance report. Based on analysis of winter month claims (November to March), winter tire use is estimated to reduce collision claim frequency by 6.3 per cent. The analysis was based on […]

November 15, 2020 ×

Automotive, Driving Tips, Industry Statistics, Tire Care & Shopping

65 per cent of drivers outside Quebec use Winter Tires: Survey

65 per cent of drivers outside Quebec use Winter Tires: Survey

Nearly two-thirds of Canadian motorists significantly reduced their driving due to COVID-19 fears Eighty-one per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from loss of control or a collision, according to our latest Leger survey. Our 2020 Canadian Consumer Winter Tire Study […]

November 9, 2020 ×

Automotive, Industry Statistics, Tire Care & Shopping

Les conducteurs québécois établissent la norme en matière de conduite hivernale au Canada / Quebec drivers set the standard for winter driving in Canada

Les conducteurs québécois établissent la norme en matière de conduite hivernale au Canada / Quebec drivers set the standard for winter driving in Canada

Please note that the English version of the document follows French. Montréal, le 9 novembre 2020 – Au Québec, quelque 80 % des conducteurs automobiles considèrent que leurs pneus d’hiver les ont protégés contre les risques d’une perte de contrôle ou d’une collision potentiellement grave, selon un nouveau sondage mené […]

November 9, 2020 ×

Automotive, Tire Care, Tire Care & Shopping

Choose the Right Tires and Make Them Last

Choose the Right Tires and Make Them Last

We have created two new videos that will give a handful of simple tips that can help ensure your tires deliver their best performance, last longer, perform better and provide the their best when it comes to stopping distances and road safety. Finding Your Perfect Tire Match When choosing new […]

June 19, 2020 ×

Automotive, Tire Care, Tire Care & Shopping, Tire Shopping

Our New Video Series Will Teach You About All Things Tire

Our New Video Series Will Teach You About All Things Tire

We are launching a new video series that will continue to educate Canadian drivers about all things tire. We are creating these short videos to guide drivers through the entire tire ownership and user journey, and underscoring the importance of tire maintenance and how it relates to safe driving. Our […]

June 5, 2020 ×

Product News, Tire Shopping, Transportation & Infrastructure

Welcome to Be Tire Smart’s Winter Tire Cost Calculator

Welcome to Be Tire Smart’s Winter Tire Cost Calculator

According to our 2019 Canadian Consumer Winter Tire Study, 17 per cent of drivers who do not use winter tires cited cost as the main reason they don’t use them. We decided to challenge this perception and created Winter Tire Cost Calculator that will demonstrate that the cost of winter tires […]

March 12, 2020 ×

Automotive, Industry Statistics, Tire Shopping

Winter tires help prevent hazardous road situation: 80 per cent of winter tire owners say

Winter tires help prevent hazardous road situation: 80 per cent of winter tire owners say

Eighty per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from loss of control or a collision, according to a new Leger survey commissioned by the Tire and Rubber Association of Canada (TRAC) www.tracanada.ca. TRAC’s 2019 Canadian Consumer Winter Tire Study also […]

November 12, 2019 ×

Driving Tips, Tire Care, Tire Care & Shopping

TRAC Winter Tire List 2019

TRAC Winter Tire List 2019

Only 35 per cent of Canadian drivers used winter tires in 1998. That figure has more than doubled, and growing to 75 per cent in 2019. Excluding Quebec, where the winter tires are mandatory, 70 per cent of the Canadian drivers will use winter tires in the 2019/2020 winter season. The […]

November 11, 2019 ×

Automotive, Driving Tips, Environment, Environment & Sustainability, Tire Care, Tire Care & Shopping, Tire Shopping

Save at the pump, measure tire inflation monthly

Save at the pump, measure tire inflation monthly

Cambridge, May 13, 2019 – Surging gas prices have made fuel efficiency a higher priority for Canadian drivers, according to a new national survey conducted by Leger in mid-April for the Tire and Rubber Association of Canada (TRAC). Nine-in-ten drivers surveyed (92 per cent) say fuel economy is now a […]

May 13, 2019 ×

Automotive, Driving Tips

Canadian Drivers Believe Winter Tires Saved Them

Canadian Drivers Believe Winter Tires Saved Them

Eighty per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from being involved in a potentially hazardous driving situation such as loss of control or a collision, according to a new consumer survey commissioned by the Tire and Rubber Association of Canada (TRAC). “Canadian […]

November 13, 2018 ×