Articles by: Guest

News, Product News

Troubleshooter: What do those numbers on tire sidewalls mean?

It’s almost winter tire season, and don’t shoot the messenger for bringing it up. But one question that keeps popping up on auto website chat-rooms and feedback sections regularly is “what do those numbers imprinted on tires really mean?” Being able to decipher these rubber codes can go a long […]

September 12, 2019 ×


The best way to combat drowsy driving – sleep

Good myths never die. They just swirl around. I was recently reminded of this fact by a survey commissioned by Calm, a sleep and meditation app. YouGov, a polling company headquartered in the United Kingdom, questioned 4,337 American, British and French adults about their assumptions regarding sleep. Read the source […]

August 15, 2019 ×

Automotive, News

7 Warning Signs You Need New Tires

Most drivers seldom spend much time thinking about the health of their tires. The fact that our tires are so often overlooked is most unfortunate. Tires play an integral role in the safety and performance of our cars. Maintaining proper tire pressure and tire health can drastically improve handling and […]

May 23, 2019 ×

Automotive, Events, News

Canada Road Safety Week 2019

In 2019, Canada Road Safety Week will take place from Tuesday May 14th to Monday May20th. Each day of Canada Road Safety Week will be dedicated to a different road safety risk factor, with Saturday, May 18th being designated National Enforcement Day.  All enforcement agencies across the country are invited […]

May 14, 2019 ×

Industry Statistics, News

Canada tops the charts for poor fuel economy

Canada tops the charts for poor fuel economy

A recent report by the International Energy Agency shows that Canada’s vehicles have the highest average fuel consumption and carbon dioxide emissions per kilometre driven. They are also the largest and the second heaviest in the world. In short: Canadian vehicles are big, heavy and guzzle a lot of gasoline. For a country that is championing […]

May 10, 2019 ×

Automotive, News

The Science Behind Rolling Resistance in Passenger Tires

The Science Behind Rolling Resistance in Passenger Tires

You’ve heard about the benefits of low rolling resistance in tires for years. Now, let’s look at how it works and why. The definition is embedded in its name. Rolling resistance is the effort required to keep a giving tire rolling. We have all noticed it! Remember riding a bike […]

May 2, 2019 ×

Automotive, News

What happens to your car when it hits a pothole? We ask an expert

Hitting a pothole while driving Michigan’s scenic byways can turn a swell day into a lousy one, sometimes requiring a costly and unexpected trip to the repair shop. We asked one expert — Jennifer Bastiaan — to weigh in on what Michigan’s unofficial state crater can do to an automobile. […]

March 13, 2019 ×


Winter isn’t over yet — here’s how to stay safe on the road

Drivers across Ontario have had to contend with severe winter weather over the past week and while the storm has passed, a Kitchener driving instructor says it’s never too late to brush up on your winter driving skills. Mick Sayer is the president of Advanced Road Craft, which offers courses […]

February 20, 2019 ×


Cooper Tire Says Abraham Lincoln’s Birthday is a Good Time to Learn the “Penny Test”

Cooper Tire Says Abraham Lincoln’s Birthday is a Good Time to Learn the “Penny Test”

FINDLAY, Ohio –(BUSINESS WIRE)–Feb. 8, 2019– February 12 marks the 210 th anniversary of Abraham Lincoln’s birth. America’s sixteenth president, Lincoln is memorialized on Mount Rushmore , Washington D.C.’s Lincoln Memorial and on the U.S. penny. While a penny may be worth one cent in currency, when it comes to […]

February 11, 2019 ×


The truth about studded tires

Anyone living in a winter climate who has entertained more than a passing fantasy of winning a rally stage is familiar with the reflected glory of studded tires. With gleaming metal claws gripping ice and snow, studded rubber is presented as the ultimate when it comes to control and performance […]

January 30, 2019 ×