Major brands vs Budget Tyres; The right approach

I have recently been researching the international tyre market in order to reach a viewpoint on two of the industry’s most controversial questions – What is the difference between major A brands produced by leading manufacturers such as Michelin, Bridgestone, Pirelli, Goodyear Dunlop, Continental and Yokohama and more economically priced budget tyres? So are cheaper tyres effectively a ‘false market’ when it comes to quality, comfort and safety? Also how intensive and dedicated are tyre dealers/retailers and garages in actually explaining the varying qualities and benefits of individual brands to their customers?

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