Drive like a woman: Hankook Tire awarded for safety campaign

When my mate Scotty uttered that I drove like a woman he meant it as a slur, but the joke is now on him – it turns out that this is an award-winning driving style. The award is a bronze 2017 Epica Award in the online campaigns – automotive category, and was given to Hankook Tire Sweden for a short video highlighting the over-representation of men, and younger men in particular, in Sweden’s road accident statistics.

Read the source article at Tyrepress