Get Fuel Fit for Be Tire Smart Week

According to a recent survey conducted for the Tire and Rubber Association of Canada, 87 per cent of motorists feel a strong obligation to protect the environment by ensuring their cars are as fuel-efficient as possible.

However, the survey also found that three-quarters (74 per cent) of drivers are not familiar with low rolling resistance tires and the fuel saving benefits they offer.

New Call-to-action

That’s why as part of Be Tire Smart Week, we’re educating Canadian motorists about the steps they can take to reduce the environmental impact of their vehicles.

We launched the Get Fuel Fit Guide – a fun and informative resource to help you build better fuel fitness habits through easy-to-adopt shopping, maintenance and driving tips.

New Call-to-action

If you find the Get Fuel Fit Guide helpful, be sure to spread the word. You can follow the conversation on social media by following Be Tire Smart and checking out the hashtags: #BeTireSmart and #FuelFit.